Renters Insurance – Introduction to Lemonade.com
Lemonade.com . What’s in a name?
Based on the domain name, Lemonade.com, you would think you would go this website and find some great recipes for Lemonade or summer fun, right?
Well guess again. Lemonade.com sells Renters Insurance and Homeowners insurance while donating excess profits to charities selected by the policyholders.
Where many local never wanted to bother with the Renters Insurance market (not enough commission unless they sold auto) these “new” companies are looking at making it simple, as it should be. Click to policy and be done.
Lemonade.com is backed by SoftBank and desribes itself as a property and casualty insurance company that is transforming the very business model of insurance. By injecting technology and transparency into an industry that often lacks both, we’re creating an insurance experience that is fast, affordable and hassle free. Unlike any other insurance company, we gain nothing by delaying or denying claims (we take a flat fee!), so we handle and pay most claims instantly.
Traditional insurance companies make money by keeping the money they don’t pay out in claims. This means whenever they pay your claim, they lose profit. This is why getting your claims paid fast and in full is sometimes so hard.
Lemonade was built differently. They take a fixed fee out of your monthly payments, pay reinsurance (and some unavoidable expenses) and use the rest for paying out claims. In essence, they treat premiums as if they were still your money and return unclaimed remainders in our annual ‘Giveback’. Giveback is a unique feature of Lemonade, where each year leftover money is donated to causes our policyholders care about. We treat policyholders who care about the same causes as virtual groups of ‘peers’. Lemonade uses the premiums collected from each peer group to pay for the group’s claims, giving back any leftover money to their common cause, and uses reinsurance to cover for cases where the group’s claims exceed what’s left in the pool. This way, our customers enjoy amazing insurance, and society gets a little push for the better. It also means that, unlike traditional insurance companies, we’re not in conflict with our customers, so we’re happy to pay claims fast and with no hassle.
These are the new companies looking to take on the “old school” insurers like Geico, Allstate, State Farm, AIG, Bankers Life and every insurer selling Renters Insurance.
Find out for yourself. Get a Renters Insurance or Homeowners Quote. See Lemonade.com here.